The Artboard

Your ad will be seen on a phone, by someone on a couch, pretending to watch TV. So we design for that. 80%+ of Meta traffic is mobile, which is why our artboard defaults to mobile size. Less real estate means less clutter and as it turns out, less is not only more, it's also faster.

Quiz Block

A question demands an answer, that's just how brains work. The Quiz Block uses that to your advantage. It's been a staple since day one because it consistently outperforms passive content. One click is all it takes to respond, which means the effort is low enough that people actually do it. Less thinking, more tapping, better engagement.

Misc

A collection of design highlights from the past.